Most companies are still approaching social media in the wrong way, says Larry Friedman, the chief research officer at TNS, North America. He points out marketers’ biggest mistakes and explains why return on investment is so tough to measure. (Interview … Continue reading →

Source: SIA RetailTRAK™ Data produced by The Leisure Trends Group. By TIFFANY MONTGOMERY April 12, 2012 08:44 AM   New data from SIA on snowboard equipment and apparel sales through February confirm what retailers have been telling me – that … Continue reading →

(CBS News) Facebook announced they would purchase popular photo-sharing app Instagram Monday for a mind-blowing $1 billion. Once the acquisition is complete, people are wondering what will happen to the two-year old app that took smartphones by storm. Facebook to … Continue reading →

ESPN’s Winter X Games from Tignes, France wrapped up this past weekend. Highlights include Shaun White going 2 for 2 in Men’s Snowboard SuperPipe and Winning his first Slopestyle Gold Medal since 2009, Torin Yater-Wallace going massive to take Ski … Continue reading →

By TIFFANY MONTGOMERY March 13, 2012 07:54 AM As expected, the third worst snow season in 46 years has impacted sales and inventories at stores that sell snow gear, according to recently released SIA RetailTrak data. All told, total sales … Continue reading →

VOLCOM FIJI PRO SET FOR JUNE 3-15 By Justin Cote Wed, Mar 14 2012 8:48 am | 0 Comme Taj Burrow at Cloudbreak. Photo courtesy ASP World Tour. Volcom Prepares to Return World’s Best Surfers to Fiji CLOUDBREAK/Fiji (Wednesday, March 14, 2012) – … Continue reading →

By TIFFANY MONTGOMERY February 16, 2012 03:30 PM Billabong just announced it has sold just over 50% of Nixon. It will also close stores and reduce headcount. The company indicated in another release that it is not pursuing the nonbinding … Continue reading →

ORANGE 21 ANNOUNCES CORPORATE NAME CHANGE TO SPY INC., STOCK SYMBOL CHANGE TO “XSPY” So Calif. Eyewear Co. Punctuates Focus on Core Brand with Eponymous Return For Immediate Release: Feb. 10, 2012 CARLSBAD, Calif.—Orange 21 Inc. (OTCBB: ORNG) today announced … Continue reading →

By TIFFANY MONTGOMERY February 10, 2012 07:47 AM The industry turned out for the SIMA Image Awards at The Grove in Anaheim Thursday, with nominees hoping to take home a coveted Image award. Several brands showed their dominance in their … Continue reading →

By Devon O’Neil and Colin Bane XGames.com ASPEN, Colo. — Nothing any athlete did at Winter X Games Aspen 2012 was going to cure the emptiness in their guts. Not the medals they won, not the memories they shared, not … Continue reading →